Technical SEO • On-Page SEO • E-E-A-T • Performance

SEO Services built on a 150-point checklist — not guesswork

Openink Hub's SEO Services cover every layer of traditional search visibility — Technical SEO, On-Page SEO, E-E-A-T trust signals, Performance, UX & Accessibility, and Analytics & Conversion — audited against the same rigorous checklist on every engagement, before AEO, GEO, or AIO work ever begins.

150
Point SEO Checklist
6
Core Categories
100%
Audit-Driven Process
Full-Stack
Technical to Conversion
Understanding our approach

SEO, done as a checklist — not a guess

Search Engine Optimization (SEO) is the practice of improving a website's technical health, content, and trust signals so it ranks well, loads fast, and converts visitors — the foundation every other optimization discipline builds on.

Purpose

Rather than relying on a handful of best practices, every Openink Hub SEO engagement is measured against a fixed 150-parameter checklist spanning six categories — so nothing that affects rankings, trust, speed, or conversion is left unchecked.

What's covered

  • Technical SEO & crawlability
  • On-page & content optimization
  • E-E-A-T & trust signals
  • Core Web Vitals & performance
  • UX & accessibility
  • Analytics & conversion tracking
Methodology

Openink Hub SEO Framework

A structured, repeatable process that runs through the full 150-point checklist on every engagement.

01

Full-Site Audit

Run the complete 150-parameter checklist across technical, on-page, trust, performance, UX, and analytics.

02

Technical Fixes

Resolve crawlability, indexability, sitemap, redirect, and structured data issues first.

03

On-Page & Content Optimization

Rebuild titles, headings, keyword targeting, and content depth around real search intent.

04

E-E-A-T & Trust Building

Strengthen authorship, credentials, sourcing, and transparency signals.

05

Performance & UX Tuning

Improve Core Web Vitals, accessibility, and on-site usability.

06

Analytics & Measurement

Connect tracking, conversions, and dashboards so results are provable, not assumed.

The checklist

Our 150-point SEO checklist

Six categories, 150 individual parameters — the exact framework applied to every site we audit. (Answer Engine, Generative Engine, AI Optimization, and AI Discoverability parameters are covered on their dedicated AEO, GEO, and AIO service pages.)

Technical SEO35 checks
On-Page SEO35 checks
E-E-A-T20 checks
Performance20 checks
UX & Accessibility20 checks
Analytics & Conversion20 checks
150 parameters, 6 categories — every item is checked on every SEO engagement.
Full parameter list

Every parameter, by category

The complete checklist — nothing summarized, nothing skipped.

Technical SEO

35 parameters

Crawlability, indexability, site architecture, and AI crawler access.

  • HTTPS enabled
  • SSL valid
  • robots.txt configured
  • XML sitemap
  • HTML sitemap
  • Canonical tags
  • Indexability
  • Noindex review
  • Redirects
  • 404 handling
  • URL structure
  • Breadcrumbs
  • Pagination
  • Hreflang
  • Schema validation
  • Open Graph
  • Twitter Cards
  • Favicon
  • Security headers
  • HTTP/3
  • CDN
  • Brotli
  • Caching
  • Preload critical assets
  • Preconnect
  • Speculation Rules
  • IndexNow
  • llms.txt
  • AI crawler access
  • Image sitemap
  • Video sitemap
  • News sitemap
  • Broken links
  • Duplicate URLs
  • Server response

On-Page SEO

35 parameters

Titles, headings, keyword strategy, content quality, and on-page formatting.

  • SEO title
  • Meta description
  • H1
  • Heading hierarchy
  • Primary keyword
  • Secondary keywords
  • Search intent
  • Content originality
  • Content depth
  • Intro keyword
  • Semantic entities
  • Internal links
  • Anchor text
  • External links
  • Image alt text
  • Image filenames
  • Image compression
  • URL slug
  • CTA
  • Contact info
  • NAP
  • Freshness date
  • FAQ
  • Table usage
  • Lists
  • Readability
  • Author
  • Review date
  • Canonical consistency
  • Schema presence
  • Mobile formatting
  • Snippet optimization
  • Featured answer block
  • Related content
  • Content updates

E-E-A-T

20 parameters

Experience, Expertise, Authoritativeness, and Trust signals.

  • Author bio
  • Credentials
  • Experience
  • Expert review
  • Editorial policy
  • Sources cited
  • About page
  • Contact page
  • Privacy policy
  • Terms
  • Case studies
  • Testimonials
  • Awards
  • Certifications
  • Company details
  • Transparency
  • Last reviewed
  • Fact checking
  • Original research
  • Trust badges

Performance

20 parameters

Core Web Vitals and everything that determines how fast a page feels.

  • Core Web Vitals
  • LCP
  • INP
  • CLS
  • Lazy loading
  • Critical CSS
  • Unused CSS
  • Unused JS
  • Minification
  • Compression
  • Image formats
  • Font optimization
  • Script defer
  • Server timing
  • Caching
  • TTFB
  • DNS prefetch
  • Resource hints
  • JS rendering
  • Performance monitoring

UX & Accessibility

20 parameters

Usability and WCAG-aligned accessibility across every page.

  • Responsive
  • WCAG
  • Keyboard nav
  • ARIA
  • Focus states
  • Contrast
  • Font readability
  • Reading progress
  • Sticky TOC
  • Sticky CTA
  • Click to call
  • Click to email
  • Forms accessible
  • Error messages
  • Breadcrumb UX
  • Search
  • Navigation
  • Core actions
  • Accessibility audit
  • User testing

Analytics & Conversion

20 parameters

Tracking, attribution, and the systems that turn traffic into leads.

  • GA4
  • GSC
  • Clarity
  • Heatmaps
  • Scroll depth
  • Events
  • Conversions
  • Funnels
  • UTM tracking
  • Server-side tagging
  • Call tracking
  • Form tracking
  • WhatsApp tracking
  • Chat tracking
  • A/B testing
  • Lead magnets
  • Calendly
  • CRM integration
  • Remarketing
  • Dashboard
Part of the suite

SEO is the foundation of the full Openink Hub stack

Once technical, on-page, and trust fundamentals are in place, these services extend visibility into AI-powered search.

Get every SEO parameter checked — not just the obvious ones

Openink Hub audits and fixes all 150 SEO parameters across technical, on-page, trust, performance, UX, and analytics — the foundation every other search and AI optimization strategy is built on.

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